Fords China First Half Sales Up 53% to All-Time High

Ford Motor Company has delivered its best ever first-half new vehicle sales of 301,524 units in China during the first six months of 2010, representing 53% compared to sales figures from January to June 2009.

Changan Ford Mazda Automobile (CFMA), Ford Motor’s passenger car joint venture in China, reported record sales of 205,563 units in the first six months of 2010, an increase of 46% versus the same period last year. Ford passenger car sales surged 46% to 151,779 units.

The popularity of the Ford Fiesta among China’s young generation helped the nameplate continue to gain market share. In the first six months of 2010, the compact car racked up strong sales of 38,669 units, an increase of 113% year-on-year. A total of 86,053 Fiestas have been sold in China since the model was introduced last year.

Sales of the Ford Focus are continuing at a brisk pace, with more than 10,000 units a month, on average. Consistently strong sales helped the Focus secure a top-10 position in the highly competitive mid-size car market. This growth is expected to continue following the launch of the 2011 Ford Focus in June, with two new models on offer and substantial enhancements in safety, environmental friendliness and comfort.

The Ford Mondeo and Ford S-MAX nameplates also showed steady growth in the first half of 2010. Sales increased by 26% and 24%, respectively, compared to the same period last year.

In the commercial vehicle sector, the Ford Transit is still the leader in the high-end light commercial van segment. Its first-half sales rose 78% on an annual basis to 25,227 units, helping Ford Motor’s commercial vehicle investment in China, Jiangling Motors Corporation (JMC), achieve a 66% year-on-year sales increase to 88,363 units in the first six months, outpacing the industry.

All sales figures quoted are based on wholesale numbers. Sales data of Volvo is still included in Ford Motor China’s 1H sales figures. Ford Motor China 1H sales, excluding Volvo, are 285,991 units.


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