Strong demand for the new Ford Figo has helped Ford India record a 135% increase year-on-year in half year sales, selling a total of 32,755 vehicles compared to 13,897 units last year. The Figo has reached more 25,000 sales bookings registered in close to 100 days, Ford said. (Earlier post.)
Ford Figo is designed and engineered to compete in India’s small car segment, which accounts for more than 70% of the new vehicle market. It leverages Ford’s small-car platform architecture, sharing underlying technology with the Ford Fiesta. The Figo has helped drive growth in all markets (Tier I, II and III) across India.
In the January-June period, Ford sales volume, on a year-to-year basis, doubled in Tier 1 markets including Mumbai (234%); Chennai (279%) and Delhi and the NCR region (223%). In terms of regional sales, there was a similar response: east (339%); west (277%), north (212%) and south (127%).
Big gains—double-, and in some cases, triple-fold growth—were registered in Tier II markets such as Chandigarh, Ahmedabad, Pune, Kochi, Coimbatore, Indore, Bhopal and Jaipur and Tier III markets such as Dehradun, Trichy, Nashik, Aurangabad and Kanpur.
In addition to strong internal demand, Ford India has also recently exported 1,200 Ford Figos to Ford Motor Company in South Africa.