Lincoln to Price MKZ Hybrid at Parity with Gasoline Model

Lincoln’s new MKZ Hybrid (earlier post) will be priced the same as its conventional gas sibling when it goes on sale this fall, with an MSRP starting at $35,180, including destination and delivery.

The 2011 Lincoln MKZ Hybrid. Click to enlarge.

As a comparison, the 2011 Lexus HS 250h Standard—which Ford uses as the MKZ Hybrid’s closest competition—carries an MSRP of $35,100; the premium model for 2011 carries an MSRP of $37,870. The 2011 HS 250h models go on sale this fall as well.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas version.

The 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology—including the 2.5-liter Atkinson-cycle I-4 hybrid engine, named one of Ward’s 2010 10 Best Engines. The MKZ Hybrid can operate in electric vehicle mode at speeds up to 47 mph.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping the 2010 Lexus HS 250h by 6 mpg.

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