Nikkei. Sales of new vehicles in Japan climbed 12.9% in July to 486,606 units, boosted by the government subsidy for environmentally friendly autos. The subsidies expire at the end of September.
Automakers “are stepping up marketing activity, urging customers who are still driving old vehicles to buy new ones before the subsidies expire,” says an official at Mitsubishi Motors Corp.
Toyota Motor Corp. enjoyed a 19.1% sales volume increase in July thanks in part to the hot-selling Prius hybrid. Honda Motor Co. saw a 13.3% jump partly on the popularity of the Fit subcompact and the Step WGN minivan. The Demio subcompact helped boost Mazda Motor Corp.’s sales volume 25.3%.