Lincoln Lineup Getting Bigger By Going Smaller


It still pains me that Ford has murdered the Mercury brand. I am a die-hard Mercury enthusiast, and even though it was before my time, I've heard many stories about the great cars Mercury used to make. The Cougar, the Comet, the Marauder… these are cars that quickly became legends. No more Mercury though, and Ford has officially sold Volvo (for $1.8 billion, a lot less than they bought it for), leaving the Blue Oval with just two brands; Ford and Lincoln.

The Lincoln lineup though, quite frankly, is kinda sad right now. Lincoln has no cars all its own, just rebadged Fords. That could change soon though, as Ford plans to focus on expanding the Lincoln lineup… though not in the direction you might think.

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