I am of the opinion that to get people to “Go Green” you have to convince them it is for their benefit. Yes, saving the Earth is important, I am down with that. The fact of the matter though is that most people won't go out of their way to save the planet unless there is a tangible benefit for them. Clean air don't pay the bills.
Which is why hybrids and electric vehicles make so much sense for business, especially local ones. Many businesses rely on heavy vehicles that get poor gas mileage to get their business to their customers. Frost & Sullivan, a market research group, is predicting that over the next six years, the commercial hybrid market is set for big growth. Sounds like people are starting to catch on to how much money can be saved by increasing fuel economy.