Toyota Cumulative Hybrid Sales in Japan Top 1M; 2.68M Globally

Annual sales of TMC hybrids in Japan and globally. YTD figure is through 31 July 2010. Data: TMC. Click to enlarge.

Cumulative sales in Japan of its Toyota Motor Corporation (TMC) hybrid vehicles have topped the 1-million mark, while more than 2.68 million units have been sold globally as of 31 July 2010, according to the company.

After peaking in 2007 at 347,500 units, annual sales of TMC hybrids outside of Japan have declined; in contrast, sales of TMC hybrids in Japan jumped up in 2009, and continue to outpace those results, based in part on the subsidies offered. The Prius has been the top-seller in Japan for the last fourteen months (earlier post).

Sales in Japan account for 60% of all TMC hybrids sold so far this year (1 January - 31 July 2010).

In August 1997 in Japan, TMC launched its first hybrid vehicle, the Toyota Coaster Hybrid EV minibus. In December of the same year, TMC launched the Toyota Prius—the world’s first mass-produced hybrid vehicle.

Currently, nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan. Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries and regions, with cumulative overseas sales having topped 1.68 million units. TMC is committed to augmenting this lineup even further and increasing the number of countries and regions in which it sells hybrid vehicles.

TMC’s stance is to further promote the use of hybrid vehicles, through such measures as aiming to sell 1 million hybrid vehicles a year as early as possible in the 2010s, and introducing hybrid models in all vehicle series in its lineup as early as possible in the 2020s.

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