Watch any car commercial, and you will almost always see the abbreviation “MSRP” come up next to the price of the car. Many people don't know that this stands for the Manufacturer's Suggested Retail Price. In other words, this is what the big corporations “suggest” their dealerships sell their cars for. But dealerships are independently owned and operated, and they can set the price as high, or low, as they want.
Which plays into two upcoming, potentially world-changing cars; the Chevy Volt and Nissan LEAF. While many Chevy dealerships seem prepared to gouge initial Volt buyers by as much as $20,000 over MSRP, many Nissan dealers are taking the opposite route, actually going under the MSRP for the LEAF by as much as $1,000. What gives?