BMW’s odd campaign for a new hybrid prototype

BMW is working a on a new hybrid vehicle, but is taking an unusual path towards development.

Not a final design.

Shouldn't blog about this hybrid?

BMW is working on what appears to be a new hybrid prototype. Obviously, that's a pretty normal affair for an automaker, it's the marketing campaign around this hybrid that is so odd.

The development of this hybrid prototype will be documented via the www.dontblogabouthis.com website. How tricky.

Anyway, very few details have yet been revealed, but AutoWeek has discerned that this new EfficientDynamics vehicle is some kind of gasoline/electric hybrid. Likewise, BMW has made it clear that this hybrid is still very much a work in progress, but the vehicle should launch in 2012.

What do you think? Too much green hype, or a pretty cool marketing campaign?


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