Yen Goes Up, Mazda Goes Down

The Japanese yen is currently trading strongly against the US dollar, having – as I write this – just come down from a 15-year high.  This is bad news for any Japanese manufacturer hoping to sell small cars in the US, but it's especially bad news for Mazda.

Mazda has announced several potentially important new green technologies in recent weeks (click here, here, and here for just a few examples) and, unless something changes for them soon, the future of those innovations is clouded by serious, “capital-D” Doubt.

Find out more about Mazda's yen-anxiety, and what they plan to do about it, after the jump.


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