Profiling the Nissan Leaf buyer

Early adopters of the Nissan Leaf already drive a hybrid, are wealthy and college eductated, plus they own a home and a garage.

Must own a home and garage and a Prius already?

EV early adopters same as hybrid early adopters

19,000 people have put down a $99 deposit on the Nissan Leaf. On average, they are 45, make $125,000 per year, own a home, a garage and a Toyota Prius, or some other hybrid according to reports.

75 percent have chosen the top trim level and a majority have picked the color ‘Planet Blue'. Energy independence and the environment are the top two reasons for choosing the Leaf.

80 percent do not currently own a Nissan.


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