Bridgestone Launches Ecopia EP150 Tire

Bridgestone is launching the latest member of its Ecopia tire line (earlier post), the Ecopia EP150. The tire combines top-class wet safety with reduced rolling resistance, leading to higher fuel efficiency and lower CO2 emissions.

Bridgestone has accomplished this through the development of a Nano Pro-Tech compound—which lowers the rolling resistance coefficient by reducing energy loss in the top compound during rotation—combined with a new tread design featuring a connected block and thin rib, which enhances contact pressure and wet braking performance.

Versus current Bridgestone products in the same dimensions, Ecopia EP150 has a 15% improved rolling resistance which makes it, on average around 3% more fuel efficient and achieves a reduction in CO2 output of around 3%.

The Ecopia EP150 will be introduced as an integrated replacement and original equipment product, targeting compacts and mid-sized passenger cars with 14" to 16" rim sizes in 55 to 65 series.

In Japan, Ecopia tires were first used on electric-powered cars in 1991, setting the stage for the Ecopia M881 and Ecopia R221 series of tires for trucks and buses, which were released in the replacement market in 2002. Bridgestone Japan launched the Ecopia M812 tire for light trucks in 2005, followed by the Ecopia EP100 for passenger cars in April 2008.

In Europe, the Ecopia brand appeared for the first time in 1999 when the Ecopia B381 was fitted to the VW 3L Lupo, followed by the Audi A2. In 2008, the Toyota IQ city car left the factory on Ecopia EP25 tires.

Bridgestone introduced the range of premium Turanza ER300 Ecopia tires in Europe in April 2009. The tire has also been fitted to some car models as original equipment. With the Ecopia EP150, Bridgestone will bring the safety and LRR benefits of Ecopia to small and medium-sized vehicle users.

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