CODA Launches Direct to Consumer Sales of CODA EV

CODA Automotive, a California-based, US-engineered electric car and battery company, is now accepting deposits for its 100% electric, four-door, five-passenger electric sedan. Drivers can now reserve a CODA with a fully-refundable $499 deposit at

The all-electric CODA Sedan is capable of up to 120 miles of all-season range based on US06 (aggressive driving/high speed test) and LA4/UDDS (city driving) EPA tests. MSRP is $44,900, with federal tax savings from 0-$7,500. Excludes tax, title and license. After tax savings, the net price is as low as $37,400.

The car will qualify for additional California state incentives, including up to a $5,000 tax rebate as available through the state’s Clean Vehicle Rebate Project, and HOV access through 2015. CODA also currently plans to begin selling vehicles in Hawaii in the third quarter of 2011, where the car will be eligible for a $4,500 tax rebate offered in the state.

CODA is finalizing the details of a program that is expected to offer consumers competitive leasing and financing options. CODA expect that fleet sales may comprise approximately 40% of total sales. Specific details will be announced later this year.

CODA plans to transform the traditional automotive industry approach through its retail and educations centers. Initial flagship locations are planned in Santa Monica and the San Francisco Bay Area, with additional satellite stores located in high-traffic shopping centers throughout the state. The locations will focus on consumer education and test drives while a direct-to-consumer delivery model will eliminate the additional costs associated with a more standard dealer model.

A CODA “valet” service will be available to all CODA owners , and will serve as the primary point-of-contact for questions or service needs for every original CODA electric car owner. In the event service is required, a CODA Valet will interact directly with a network of authorized service providers and CODA-trained technicians so CODA owners don’t have to. CODA is establishing six geographically targeted, CODA-operated service centers to perform necessary warranty and battery system repairs while scheduled maintenance may be performed at more than 20 select Firestone Complete Auto Care locations in California.

The CODA Sedan will come standard with 24/7 CODA Roadside Assistance and a call-center concierge service facilitated by a team of trained experts equipped to perform remote diagnostic evaluations, schedule service appointments and mobilize emergency services in the event of an accident. In addition, CODA owners will receive a courtesy loan vehicle provided by Enterprise Rent-A-Car during warranty repairs or scheduled maintenance appointments.

Powered by a 33.8 kWh, 333V Lithium-ion (iron phosphate) electric car battery system, the CODA Sedan will achieve a minimum range of 90-120 miles per charge dependably, in real world driving and in any season, according to the company. The CODA features an advanced Active Thermal Management system that keeps the battery system at an ideal operating temperature at all times, even when the vehicle is parked.

This technology is essential to the cycle life, durability, capacity and reliability of automotive grade battery systems. The electric vehicle will be backed by a three-year/36,000 mile limited warranty and a limited battery warranty of eight-years/100,000 miles.

The CODA features a 6.6 kW onboard charger, the largest in its class, helping to facilitate a complete charge in about six hours(v) from a 220V charger. Charging for a 40-mile commute can take as little as 2 hours. CODA will provide its customers with a home inspection and the equipment needed to ensure the appropriate in-home charging infrastructure is available and installed prior to delivery.

CODA will be conducting Ride and Drive Events throughout California expected to start in October, allowing consumers to experience the CODA firsthand. The CODA Twitter and Facebook pages will be announcing upcoming events and opportunities to see the electric cars. CODA will be on display at the Los Angeles Auto show from 17 to 28 November.

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