If you hate the Prius, you’ll love the i-MiEV

The North American i-MiEV looks more like a Tata competitor, rather than a Toyota Prius or Nissan Leaf competitor.

Looks like a Tata, but priced like a luxury vehicle

A plug-in with economy car pricing?

One common criticism of the Toyota Prius is its futuristic styling and design cues. A science experiment gone bad, many have called it. While I've always found the Prius design to be quite functional, it is impossible to argue that the Prius is a hot looking car.

Yet, the i-MiEV electric car makes the Prius appear Best in Show.

Now, I'm not trying to be a hater, and I'm only familiar with the Japanese i-MiEV, so maybe the American version will be different, but the Japanese i-MiEV felt, well, cheap. If the i-MiEV were a gasoline car, for instance, I'd expect a price tag under $10,000. Yet, in Japan this EV goes for $40,000+.

Fortunately, the American version will be bigger and probably a bit safer, but it's expected to fetch nearly $30,000. $30,000 for 63 horsepowers of EV fun packaged in a Tata-esque package with 80 – 100 miles of top end range? Seriously?

Different strokes for different folks, I guess. But, hey, if you like looks of the i-MiEV, tax credits might make it even cheaper than a Prius.


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