[Editor’s Note: This post was written by John Viera, pictured, Director of Sustainable Business Strategies for Ford Motor Company]
At first glance, a company’s sustainability report might look like nothing more than another piece of corporate propaganda. Looks, however, can be deceiving.
What’s inside a corporate sustainability report might surprise you, which is a big reason why companies publish one. In the automotive industry, we understand the general public expects to see manufacturers developing vehicles with improved fuel efficiency and reduced emissions. These are, after all, the stories you read or hear about most in the media.
But a focus on sustainability doesn’t stop with fuel efficiency. There is other, important work being done that is geared toward making the world we live in a better place. And, since people like yourself want to know more about what goes into making a product or how a company does business, Ford publishes sustainability reports that are an invaluable tool for providing insight into what the company is doing.