SAIC-GM-Wuling (SGMW), GM’s mini-commercial vehicle joint venture with SAIC and Wuling Motors, is launching the Baojun brand (Boajun is the Chinese word for “treasured horse”). The passenger cars of the new brand will be built and sold in China.
The JV partners said that Baojun is being introduced to address the growing demand for affordable passenger cars in China. SGMW’s new passenger vehicle sales and distribution network will be built based on its existing network, incorporating new distributors and elements of the current structure. SGMW will begin building the new network for passenger vehicles following the official launch of the Baojun brand.
The vehicle has been developed with help of GM and SAIC’s Pan Asia Technical Automotive Center (PATAC) joint venture in Shanghai.
The introduction of Baojun is part of GM’s multi-brand strategy in China. Baojun will complement our other brands sold in China including our fastest-growing mainstream nameplate, Chevrolet. It will enable us to better address the increasingly segmented Chinese vehicle market.
—Kevin Wale, President and Managing Director of the GM China Group
SAIC-GM-Wuling, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors, was launched in 2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region. SAIC-GM-Wuling manufactures a range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi mini-car. In 2009, SAIC-GM-Wuling had domestic sales of 1,061,213 units, becoming the first automaker in China to sell more than 1 million vehicles in a single year. It has been the sales leader among Chinese mini-vehicle producers for four consecutive years.
SAIC has a 50.1% stake, GM China a 34.0% stake and Wuling Motors a 15.9% stake.