15 years; a lot can happen in that time. Think back to 1995. What’s changed in your life since then? 9/11. Afghanistan. Iraq. $4 per gallon gas. Economy. Hell, I was just entering college. 15 years can allow for some pretty momentous change.

So it’s easy to see why a company would set lofty goals for itself over the course of 15 years, especially if that company saw the writing on the wall and realized that to compete in the future, something drastic needs to happen. Which is exactly why Hyundai’s president and CEO of North American operations, John Krafcik, said yesterday that his company has set a target of an average of 50 mpg for their entire fleet of cars by 2025.