Chevrolet unveils Colorado diesel show truck for global debut at Bangkok show

Chevrolet revealed the Colorado Show Truck in advance of the Bangkok International Auto Show, where it is making its global public debut. The concept previews the next-generation Colorado midsize pickup truck; the Colorado goes on sale in Thailand later this year.

Thailand is the world’s-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado.

—Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales

Colorado show truck. Click to enlarge.

The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power comes from a 2.8L turbo-diesel engine, which produces a broad torque band for cargo and towing capability.

While the new Colorado was developed within GM’s global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM’s global vehicle chief engineer, lived in Thailand for several months during the truck’s development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.

More details about the production model will be released later in the year.

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