Consumers will not automatically make the switch to plug-in electric vehicles if running costs are high, a recharging station network is not in place, or if new technologies are not user-friendly, according to a new policy paper by the Fédération Internationale de l’Automobile (FIA) European Bureau.

The policy document, “Towards E-Mobility: The Challenges Ahead”, is being released in advance of the anticipated release of a new European Commission White Paper on Transport as well as the entry of several new electric vehicles into the market in the coming months. It outlines issues for consumers, public policy, and safety, and makes a series of recommendations to encourage “an appropriate development” of EVs within the framework of clean mobility generally. These recommendations include:

  1. Individual and clean mobility should be promoted
    according to the technology neutral principle.
    Policies should support hybrid vehicles and the
    continuing efficiency improvements in internal
    combustion engines as well as supporting emobility
    and its development. This reflects the
    current state of technologies and the forecasts that
    BEV and PHEV will represent only a niche market in
    the next 15 years When member states promote
    tax, circulation and local traffic incentives, they
    should be related to carbon emission performance
    (preferably on a well-to-wheel basis), rather than to
    specific technologies.

  2. Investment in all aspects of battery research and
    development should be promoted, with the object
    of reducing its cost, improving its capacity/mass
    performance, and reducing the longer term
    environmental impacts of its raw materials and
    processing.

  3. Establish as soon as possible the standards of the
    specifications for battery charging arrangements
    and protocols, in order to promote and sustain
    competition on the energy market and to prevent
    the emergence of monopolies.

  4. Establishing open standards for the testing of
    battery condition and expected remaining battery
    lifetime, in order to promote a fair resale value and
    crime prevention. This would help lower the barrier
    of asymmetric information between buyer and
    seller, making the second hand market more
    transparent for consumers.

  5. Work to increase consumers’ experiences of electric
    vehicles: run demonstration programs to test
    both the technologies and users’ behaviour.
    Consumers must be engaged by giving them the
    opportunity to drive and get used to electric
    vehicles (cars, scooters, bicycles).

  6. Explore some niche markets which are already
    ready to be made more favorable to electric
    vehicles (in particular BEV and PHEV): car-sharing
    schemes, small size fleets, public fleets, second
    family cars, young people more familiar with new
    technologies. In particular, public authorities, by
    using their purchasing power to choose
    environmentally friendly vehicles for their fleet (as
    requested by the green procurement procedures),
    can represent an important driver of the
    deployment of electric vehicles, reinforcing the
    principle of leading by example at the same time.

  7. Promote transparency and consistency in the
    carbon rating of plug-in vehicles (also recognizing
    the challenge of accounting for carbon content in
    electricity, varying between countries and
    recharging regimes) – partly to counter commercial
    and political pressures to present BEVs as having
    “zero emissions”.

E-mobility, with the definition used in the present paper,
will still only represent a niche market up to 2025. While
we support the trials and market roll-out of EVs, and
specific measures to address the concerns and
challenges we have identified, it is vital that attention
should not be diverted from promoting the continuing
efficiency improvements in conventional ICE-driven cars
and the adoption of conventional hybrids. Together
these actions offer very significant scope for reducing
emissions. Tax incentives for consumers, and local
incentive policies adopted by cities and towns to
encourage low carbon vehicle use, must be technology
neutral – with the incentives relating to the carbon emission
performance of the vehicles, preferably
calculated on a well-to-wheel basis.


Furthermore, it is important to have a strategic view on
clean and accessible mobility that goes beyond the car.
Current use of cars is unsustainable in some cities and
even if we could replace the conventional vehicle fleet
with electric vehicles we would not solve the problem of
individual mobility but only shift to a “green-congestion”.

—“Towards E-Mobility”

The FIA and its 71 member clubs represent more than
35 million motorists in Europe.

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