Mercedes-Benz USA LLC and Penske Automotive Group have started discussions to transition the distribution rights, management, sales and marketing activities of smart USA from Penske Automotive Group to Mercedes-Benz USA. The transition is expected to occur by the end of the second quarter of 2011.
smart USA posted sales of 5,927 units in 2010, down 59.4% from 2009’s 14,595 units, and some 76% lower than the 24,622 units posted in 2009.
The proposed change marks a further step in implementing the future growth strategy of the smart brand. It also reflects last year’s reorganization at smart headquarters in Germany, where smart is now managed as an independent brand, but is fully integrated into Mercedes-Benz Cars business unit of Daimler AG.
Introducing the smart brand to the US has been a unique opportunity for us. Over the last three years I’ve experienced the passion consumers express for the brand as we delivered over 45,000 vehicles. Aligning smart distribution with Daimler, as it is worldwide, is the logical next step for the smart brand in the US. This alignment will enable the smart brand to grow through the Mercedes-Benz dealership network and lead the way in conservation and meeting future fuel economy standards.
—Penske Automotive Group Chairman Roger Penske