Coca-Cola Consolidated conducted a trial with Lytx’s DriveCam video safety program, reducing collision frequency by 27% and reducing the severity of unsafe driving behaviors by 25%.
Coca-Cola Consolidated implemented the program at three company locations, involving 200 drivers and 115 vehicle assets, out of the company’s 3,300 delivery vehicles. The DriveCam trial revealed challenges with late response, distracted driving, and adequate following distance.
Following the program, Coca-Cola Consolidated decided to roll out the DriveCam program to 28 locations over the course of six months.
Along with pinpointing issues with driving behavior, the DriveCam program allows Coca-Cola Consolidated to identify and reward exceptional drivers for good performance.
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