Daimler Trucks North America is moving from a traditional brand-centric product strategy for its Freightliner and Western Star operations to a “segment-based” business structure to better serve vocational and on-highway customers.
Daimler Trucks North America is moving from a traditional brand-centric product strategy for its Freightliner and Western Star operations to a “segment-based” business structure to better serve vocational and on-highway customers.