Alliance Truck Parts hopes its NASCAR marketing involvement will help propel its growth, and believes it’s starting to see results, said John O’Leary, a senior vice president at Daimler Trucks North America who manages the builder’s aftermarket arm.
Alliance Truck Parts hopes its NASCAR marketing involvement will help propel its growth, and believes it’s starting to see results, said John O’Leary, a senior vice president at Daimler Trucks North America who manages the builder’s aftermarket arm.