According to the company the new business name “more accurately describes the business unit’s core mission of developing a broad set of analytics offerings, clearly positioning the business as an essential component of Omnitracs’ enterprise-wide suite of solutions for transportation and logistics.” “Both developments reflect a renewed emphasis and expanded focus for Omnitracs on the value of predictive analytics and big data to improve operational efficiency, safety, driver recruitment, and productivity,” the company said in a statement.
